It used to be that you could keep a company going simply by consistenly producing good products for a good price and a reasonable profit. As long as the products and the price both remained good, people would buy the products and the profits would keep coming in. Obviously the products would have to be refined over time as the needs of the customer base changed, but this fundamental approach is sound.
Back before the world reinvented fiat paper money, companies didn't go up a lot. Unless you could help start a new company that would make a new market (like AT&T or IBM), you got money when that company made a good dividend and gave it back to you, the stockholder.
The concept that HP, the company that made good computers and excellent printers is better off than HP, the maker of junk computers and worse inkjets, is rediculous.
There is nothing wrong with Good Enough.